It happens every fall. A player bursts onto the scene, makes a big play or helps his team win a pivotal game, and the collective football world celebrates his arrival as a true difference maker in the NFL. Let's get ahead of the curve! In advance of the 2013 season, NFL.com analyst Bucky Brooks identifies candidates for significant improvement, concentrating on tight ends below. Click here for other positions.

Most Improved Tight End for 2013: Jordan Cameron

Cameron's backstory: Selected with the 102nd overall pick of the 2011 NFL Draft, Cameron gave theCleveland Browns a young, athletic tight end to mold for a prominent role down the road. The team instituted a slow development plan for Cameron by placing him behind a pair of wily veterans, Alex Smith and Benjamin Watson, to learn and master the nuances of the position, given his limited experience as a collegian. (Cameron played basketball at BYU in 2006-07 before transferring to USC for football, starting at wide receiver and eventually moving to tight end.) Although he played sparingly during his first two seasons as a pro, Cameron displayed promising flashes, leading many to declare him ready for a bigger role on offense.

Why he will improve in 2013: The arrivals of head coach Rob Chudzinski and offensive coordinatorNorv Turner ensure the tight end will be featured prominently in the Browns' passing game. As disciples of Ernie Zampese -- who was greatly influenced by Don Coryell -- Chudzinski and Turner both boast distinguished reputations for transforming developmental tight ends into premier playmakers.

Chudzinski, a long-time NFL tight ends coach, has tutored some of the finest tight ends in the NFL to the most productive seasons in their respective careers. In Antonio Gates' four seasons under Chudzinski's direction (2005-06; 2009-10), the perennial Pro Bowler averaged 72.3 receptions for 991 receiving yards and 9.3 touchdowns. In Gates' six years without Chudzinski, those averages drop to 58.8 caches for 726.1 yards and 7.7 touchdowns. Kellen Winslow enjoyed the best season of his career with Chudzinski's help in 2007, tallying 82 receptions for 1,106 yards and five touchdowns. Most recently, Greg Olsen posted career bests in receptions (69) and receiving yards (843) under Chudzinski's guidance last season.

Factoring in Turner's experience coaching the likes of Jay Novacek, Vernon Davis and Gates, it's easy to envision an athletic tight end like Cameron playing a major part in the Browns' offensive attack.

Checking in at 6-foot-5, 245 pounds with an extensive basketball background, Cameron is an explosive athlete with strong hands and ball skills. He excels at working the deep middle on skinny post routes and digs, utilizing his speed and quickness to run away from defenders out of breaks. The 18-yard gain in the video above showcases Cameron's ability to stretch the defense with his speed on a vertical route.

Cameron's athleticism and versatility will encourage Cleveland's new coaching staff to deploy the tight end in a variety of alignments to take advantage of mismatches in the secondary. For instance, Cameron can flourish as a traditional tight end in one- and two-TE sets, or play as a slot receiver in certain packages. Additionally, he can line up outside as a receiver -- like he does in the video clip on your right -- to exploit man coverage from a linebacker or safety in space.

With Chudzinski and Turner adept at creating opportunities for tight ends in the passing game, Cameron could rise from obscurity to become a difference maker in 2013.

Impact on the team: The emergence of a dominant playmaker between the hashes will open up the field for the rest of Cleveland's young, athletic playmakers. While that might not be enough to help theBrowns take the AFC North, it should make them a competitive bunch that vies for a winning record this season.

Projected 2013 stat line: 55 receptions for 750 receiving yards and nine touchdowns.