@unsympathetic said:

Old Crew logo at least is reminiscent of Borussia Dortmund. 

I was about to make the same comment...

NOT!

@vaportrail said:

Saving The Crew Is What Columbus Fans Do (msn.com)

Haslams have walked back the rebranding. The Crew remains The Crew. I guess they learned something from their idiotic uniform changes they did here.

They've replaced the rebranding with a real snazzy rebate program for Crew fans.... 

Haslams have walked back the rebranding. The Crew remains The Crew. I guess they learned something from their idiotic uniform changes they did here.

@nickers said:

As skeptical as I was.. The Analytics boys have done it , so far... Hats off!!... Now lets go get the damn ring!...

It made sense to me, but hey, whatever worked, I am glad we seem to be in a position to have a good chance to win for the foreseeable future. Winning it all is a bit of a crap shoot.  Being relevant isn't.

@claretbrown said:

My thoughts exactly. I was looking at the new logo to see if there was some hidden gem in there that is not initially noticed......but no, just that strange triangle that looks like an after thought. 

The original logo is great! 

Every time I peruse this thread, the new logo somehow gets shittier. 

Enjoy that new soccer stadium plastered with that horrible logo, Columbus.

@nero said:

That old Crew logo looked great (first time I see it) and the new logo is awful as hell. I don't know how did they come up with such an ugly shield form. It is one of the weirdest soccer logos I have ever seen. What the hell is that right triangle beneath the C??? 

My thoughts exactly. I was looking at the new logo to see if there was some hidden gem in there that is not initially noticed......but no, just that strange triangle that looks like an after thought. 

The original logo is great! 

Zombo said:

After readiing this thread yesterday, I had a dream last night that I was doing Dee Haslem. Thanks.

Zombo

It could have been far worse----Jimmy instead of Dee.?

@orion said:

The Haslams just can't stop trying to make everything look New & Improved.  

Or like most (?) of the multi millionaire and billionaire owners tinker with their shiny new toys....... because they can.

Some are a little more "fan friendly".

Browns uniforms have a generally classic look.. the Color Rush is something Nike does with college as well so Haslam's not at fault for that, although he continues to try to find one new way to fail each season.. perhaps this year he'll bring back some cringe-worthy cheerleaders?  I think the black OhioState color rush actually looks pretty cool.  Luckily the last "big" uniform redo [2015] coincided with some really terrible teams, so the uniform was the last thing anyone could muster a care about.

That new Crew logo is garbage. 

@go-lers said:

Have to ask, what was the overall reaction when Jimmy rolled out the "Oranger Orange" uniforms?

Was it a total backlash? hated by 50% of fans? maybe only 20% of supporters? 

Look, I already know.. no one gives a two shits about soccer. But the Haslams just thrust a whole new rebrand on fans in Columbus and the reaction is universally negative. Have a look at the old and the left and new on the right...

The Haslams run absolutely great, FANTASTIC teams (Browns and Crew SC) but do they have ZERO sense of what fans want in the look of their teams? Really want to know your thoughts.

I give a shit...

And I think Crew fans will get over it. They're still the Crew. Will still have Crew merch etc

Many people, like me, tend to like the old traditional uniforms like the nice clean traditional home whites...... IMHO.  Now occasional special uniforms maybe one thing for sure people who sell them are all for them.   

@go-lers said:

Have to ask, what was the overall reaction when Jimmy rolled out the "Oranger Orange" uniforms?

Was it a total backlash? hated by 50% of fans? maybe only 20% of supporters? 

Look, I already know.. no one gives a two shits about soccer. But the Haslams just thrust a whole new rebrand on fans in Columbus and the reaction is universally negative. Have a look at the old and the left and new on the right...

The Haslams run absolutely great, FANTASTIC teams (Browns and Crew SC) but do they have ZERO sense of what fans want in the look of their teams? Really want to know your thoughts.

It was met with the same fervor as the 0-16 season I believe they were introduced together.

Lately though the general sentiment around here (not to steal from Rocky IV) but...

“....that if I can change, and you can change, everybody can change!”