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Northeast Ohio rules ESPN airwaves

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  • The GipperT The Gipper wrote on
    #1

    If you listen to ESPN radio, as I do regularly in the mornings, it seems that companies based...or closely affiliated with Northeast Ohio rule their advertising airwaves. Just this morning I heard ads on the Mike and Mike show for the following companies: (and this was the national network ads, not the local ads that are thrown in):



    Goodyear, HQed in Akron


    Progressive Insurance, HQed in Mayfield


    Sherwin Williams, HQed in Cleveland


    Quicken Loans.....while not HQed in NEO (Detroit area, I think)...it is most closely associated with Cleveland as a result of the Cavs owner being the principal of Quicken Loans...and the arena being named that.



    I mean, the only couple of companies that seem ubiquitous everywhere you go in this country that are from NEO, but did not advertise on ESPN were Gojo (Akron) and Smuckers (Orrville) (and with a name like Smuckers, it has to be good).


    And, of course, one half of Mike and Mike is from NEO.


  • nickersN nickers wrote on
    #2

    Uhmm Who really cares?

    Nickers...."There are no old running QB's in the NFL "~Sam Rutigliano~
  • nickersN nickers

    Uhmm Who really cares?

    The GipperT The Gipper wrote on
    #3

    @nickers said:

    Uhmm Who really cares?

    Your sphincter. Ask it.

  • The GipperT The Gipper

    @nickers said:

    Uhmm Who really cares?

    Your sphincter. Ask it.

    nickersN nickers wrote on
    #4

    @the-gipper said:

    Your sphincter. Ask it.

    Hahaha! Good one...

    Nickers...."There are no old running QB's in the NFL "~Sam Rutigliano~
  • C Clevfan4life wrote on
    #5

    Is it possible they're doing targeted advertising? Like in this area we'll hear more or less local companies while people in pgh get to hear about some new bathouses opening across from heinz field?

    hoortaH The GipperT 2 Replies
  • C Clevfan4life

    Is it possible they're doing targeted advertising? Like in this area we'll hear more or less local companies while people in pgh get to hear about some new bathouses opening across from heinz field?

    hoortaH hoorta wrote on
    #6

    @clevfan4life said:

    Is it possible they're doing targeted advertising? Like in this area we'll hear more or less local companies while people in pgh get to hear about some new bathouses opening across from heinz field?

    You can bet it is targeted, the technology is certainly there. Tuning into Directv here in Dayton, I get plenty of local advertising. Tune into Ohio State football and there's plenty of Motorist Mutual (HQed in Columbus) ads.

    & don't get me started ranting on how many (probably billions) of your insurance dollars are going into those national ads from GEICO, Progressive, State Farm, and others.

    The GipperT 1 Reply
  • C Clevfan4life

    Is it possible they're doing targeted advertising? Like in this area we'll hear more or less local companies while people in pgh get to hear about some new bathouses opening across from heinz field?

    The GipperT The Gipper wrote on
    #7

    @clevfan4life said:

    Is it possible they're doing targeted advertising? Like in this area we'll hear more or less local companies while people in pgh get to hear about some new bathouses opening across from heinz field?

    I don't think so. For Quicken Loans, Goodyear and Progressive it was actually Golic or Greenberg reading the commercial script.

  • hoortaH hoorta

    @clevfan4life said:

    Is it possible they're doing targeted advertising? Like in this area we'll hear more or less local companies while people in pgh get to hear about some new bathouses opening across from heinz field?

    You can bet it is targeted, the technology is certainly there. Tuning into Directv here in Dayton, I get plenty of local advertising. Tune into Ohio State football and there's plenty of Motorist Mutual (HQed in Columbus) ads.

    & don't get me started ranting on how many (probably billions) of your insurance dollars are going into those national ads from GEICO, Progressive, State Farm, and others.

    The GipperT The Gipper wrote on
    #8

    @hoorta said:

    You can bet it is targeted, the technology is certainly there. Tuning into Directv here in Dayton, I get plenty of local advertising. Tune into Ohio State football and there's plenty of Motorist Mutual (HQed in Columbus) ads.

    & don't get me started ranting on how many (probably billions) of your insurance dollars are going into those national ads from GEICO, Progressive, State Farm, and others.

    Again, yes, a lot of "local" ads certainly show up, but with these I mentioned, they would not be local....they were live reads.

  • miktoxicM miktoxic wrote on
    #9

    after ESPN got political with max kellerman i don't even watch anymore.

    their ratings are down just like the rest of the MSM. layoffs. firings.

    you reap what you sow.

    bye. bye.

  • miktoxicM miktoxic

    after ESPN got political with max kellerman i don't even watch anymore.

    their ratings are down just like the rest of the MSM. layoffs. firings.

    you reap what you sow.

    bye. bye.

    The GipperT The Gipper wrote on
    #10

    @miktoxic said:

    after ESPN got political with max kellerman i don't even watch anymore.

    their ratings are down just like the rest of the MSM. layoffs. firings.

    you reap what you sow.

    bye. bye.

    What is MSM?

  • KvoetheK Kvoethe wrote on
    #11

    Main stream media

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