I like their uniforms, too--just can't help thinking "tootsie rolls" every time I see them (I thought they looked different than they used to, but I may just be remembering them from when I watched football on black and white television as a teenager). I think the "official candy" idea is a good one--maybe this photo will go viral and they will think of it on their own! LQTM 
I have had opportunity/reason to watch football a lot this year-- much more than usual --and I kind of enjoyed the Browns during pre-season. Their fieldgoal kicker seems like one of the best, eh? So, while they're by no means my favorite team, I kind of root for them from a distance.
p.s. As I often read on Facebook: "Children with special needs do not have an illness. It's not contagious. They only want what we want, to be accepted." Keep that in mind and love...