@unsympathetic said:
Here is the list of urban areas ordered by population. Population = potential demand for the owners. StL is 20th, Cbus is 36th.
But the key to determining team location isn't just population count: It's whether or not the owner can get more corporate welfare from his current city - or the next metro area.
Just like I hoped against the Olympics here in Boston -- they wanted to hold wrestling in Lowell, of all places -- I hope an NFL team never lands in Columbus.. because the money given away never matches the things that sprout up solely due to the NFL team.
Columbus has admirably spent years diversifying the businesses housed in Columbus to reduce the impact of any one boom-and-bust cycle on overall city economy... and any NFL team will throw a wrench into those plans.
NFL teams do not "add jobs" -- rather, cities would achieve better results by taking the taxes they would otherwise give to the owner and actually hiring people with that cash.. ideally by increasing their small business loans, or some such. [Or fixing roads, or actually funding education at a level that isn't reminiscent of a tinpot 3rd world dictator, etc] You can hire a lot of people with a labor budget of $200 million dollars each year. The question isn't "have the team or not" -- rather, the question is "what should we do with 5% of our budget." The city will still acquire and spend the same amount of your tax dollars.
The one bit of non starter with your urban area link is that, unlike the DMA, it does not provide the right data that the NFL wants.
Example....it divides Akron and Cleveland and Canton into separate urban areas......but for purpose of television marketing, product marketing (especially something like NFL football) that data is too disparate. NFL markets are set as essentially a 75 mile radius from the center city (or perhaps from the stadium where the team plays). That market area is institutionalized into their "Blackout" rules. While Akron/Canton/Youngstown are within the Browns marketing area, Columbus and Toledo are not. Columbus is outside anyone's specific area, while Toledo is inside the Lions market area. Dayton is inside the Bengals.